SWA # 8 Rhetorical Analysis Redux

Dear Sir,
I am writing to you in regards to one on the new women’s ads that our department has recently created. It is my understanding that the ad has not produced the type of response that we were hoping for and I hope that we can work together to fix this problem. The purpose of this ad was to reach our female customers on a more personal level. The ad was designed to reach out to athletic women and the purpose was to not only to sell them on our product, but also on the idea that it is okay for women to have athletic bodies. The ad was meant to sell our brand as both a clothing line and a healthy lifestyle.
The body part used in this ad was the thigh, since we found that women who run and play sports are often self-conscious of this body part. It was our idea to justify having an athletic body to make women feel better about themselves, which would lead to the purchase of our merchandise. I am afraid that this may be were our problems first arose. I would suggest that for the new ad we could change this body part to something less offensive, like the shoulders or arms. That way we could still show a piece of Nike clothing on the model in the ad; also they are both something that women who have athletic bodies may also feel self-conscious about.
The text of the advertisement was meant to convey the thoughts of the everyday athletic woman who is proud of the way her body looks. However, some of our customers may have found the use of “Thunder Thighs” to be offensive. Again, simply changing the body part used in the ad to something else could solve this problem. In my opinion we should stick with the style and manner in which the ad was written and simply change the body part, and then give the ad some time. Also the color scheme of the ad was designed to catch the eye. By keeping the picture in black and white and the text in color, it is likely to attract the reader to the ad more quickly. I would also suggest keeping a similar feminine color scheme, since the ad is meant for a female audience.
I hope that you find these suggestions useful in solving the problem of this ad. If you have any questions or concerns that I have not covered in this memo then please do not hesitate to ask. Thank you for allowing me to explain our ideas and I hope this information was helpful.

Sincerely,
Roxine Chapski